The digital consumer has changed since last year, and it will continue to do so as the internet is one of the most transformative innovations – changing the way consumers live and shop.
While computers are the home of the internet, mobiles saw internet without borders. This gave digital consumers the ability to get information any time, from anywhere. More importantly, helping consumers connect and digital consumer needs to change.
It’s important to know how and why digital consumer needs are changing, and who they are before even being able to understand and accommodate them.
Who is the Digital Consumer?
Anybody who uses technology to buy or sell products and services are known as digital consumers. They are the same people who order on the phone, walk into a shop or read an article on the internet.
Understanding Digital Consumers
We’ve been able to interact with one another for thousands of years, it’s the communication channels which have evolved time. As consumer behaviour is changing because of the enabling nature of digital technology, and easy access to information – it’s important to pay attention
With over half of the worlds population online, the ability to connect directly with the consumer is easier than ever before – but understanding what the consumer wants, as well as current trends is vital.
The taxi industry, the music industry and the media industry, have all changed fundamentally over the past few years. Any industry could be next, so it’s best to be aware of these disruptive trends.
Importance of images and voice
Most searches are carried out without even writing a word.
Voice enabled devices such as Alexa and Google Home populate the majority of households, and will continue to do so as this technology is soon to be incorporated into everyday items such as: glasses, microwaves and clocks.
Boom in social activism
The past dictates that most social activism focused on boycotting certain brands. Although a study by Weber Shandwick says: “Consumer activism is taking a new turn. Buyers are more likely to spend money with brands whose values they support rather than boycotting the companies they oppose.”
In fact, 83% agreed that it was more important to support companies that ‘do the right thing’ when purchasing products. Brand activism is a powerful trend among digital consumers.